As if the power of Google, MySpace and other big players isn’t enough to convince you of the need for user-generated content, consider a report in this week’s New Media Age magazine. A report on page 6 is headlined News International seeks user content for new free-paper site. The story goes on to report the fact that The London Paper is focusing on user-generated content for its online edition. According to the paper’s online editor, James Law, they want to steer away from merely repeating the content of the printed newspaper. User-generated content allows them to do just that.
Web sites don’t matter if you are trying to sell
Internet marketers are keen on establishing online brands. Some of them spend a great deal of time, money and effort in building their “mission control” web sites which are central to their brand. However, results
