As if the power of Google, MySpace and other big players isn’t enough to convince you of the need for user-generated content, consider a report in this week’s New Media Age magazine. A report on page 6 is headlined News International seeks user content for new free-paper site. The story goes on to report the fact that The London Paper is focusing on user-generated content for its online edition. According to the paper’s online editor, James Law, they want to steer away from merely repeating the content of the printed newspaper. User-generated content allows them to do just that.
Bloggers in business need to be more personal
Bloggers in business are failing to take up the blogging challenge. According to a recent survey, less than 5% of businesses are actively blogging. In Europe the situation is worse with only 2.5% of companies
