According to the web testing company, Scivisum, 78% of Internet shoppers have become so frustrated with trying to buy something online they have switched off their computers. “Web rage” as it is being called is when someone tries to buy something from a web site, but too many clicks or technical problems lead to intense frustration. Slight delays in returning pages to people, for instance, are a cause of frustration. In these days of high speed broadband, Internet shoppers expect rapid responses. If your web site doesn’t react quickly, if your server platform has technical problems or inadequacies, it’s almost certain you are losing purchasers. According to Deri Jones the CEO of Scivisum, “online shoppers are showing zero tolerance to poor performance”. So, you have been warned!
Internet jargon still baffles users
Internet users are confused by the jargon surrounding them. Research from Nielsen/NetRatings shows that people are buying new technology and are using it, but have significant misunderstandings because they are faced with so much jargon
