According to the web testing company, Scivisum, 78% of Internet shoppers have become so frustrated with trying to buy something online they have switched off their computers. “Web rage” as it is being called is when someone tries to buy something from a web site, but too many clicks or technical problems lead to intense frustration. Slight delays in returning pages to people, for instance, are a cause of frustration. In these days of high speed broadband, Internet shoppers expect rapid responses. If your web site doesn’t react quickly, if your server platform has technical problems or inadequacies, it’s almost certain you are losing purchasers. According to Deri Jones the CEO of Scivisum, “online shoppers are showing zero tolerance to poor performance”. So, you have been warned!
A new year, so expect changes to Internet marketing
At this time of year you will find dozens of people and organisations making all sorts of predictions about 2007. Many of the predictions will be complete tosh. Others will have some substance. However, there
