Business leaders unprepared for Internet shopping

Two new surveys have come my way in the last few days. One showed that less than 25% of all businesses offer their products and services for sale via the Internet. The other survey suggested that 71% of people buy goods and services online. Indeed, by 2010 in the UK alone some 39 billion pounds is expected to be spent online by British shoppers. People who want to buy are looking to the Internet first, yet the suppliers of those things they want to purchase appear reluctant to move over to the new marketplace. What this means in the short term, is that any business that does not gear itself up to selling online pretty quick, will not be in business much longer. Would you set up shop in a ghost town? By ignoring the Internet or not using it to its full marketing potential, that’s what most businesses appear to be doing. Those who are already selling online will clearly take advantage of the desire people have for online shopping. Businesses cannot any longer ignore e-commerce or e-business.

Like this article?

Share on Twitter
Share on Linkdin
Share on Facebook
Share via email

Other posts that might be of interest

Internet users are at an advantage

Yesterday I was running a workshop where we looked at the kinds of things that were essential for children. We came to the conclusion that there wasn’t much essential, except clean water, protection from the

Read More »

Business Week on technology and culture

The McGraw Hill international weekly, Business Week, included comment from me today on the cultural differences in technological usage. I pointed out that the boardrooms of global businesses need a conceptual shift if they are

Read More »