I was interested to read that newspaper blogs are still largely one-way. You’d have thought they would be two-way, with plenty of interaction. Maybe it’s because publishers haven’t yet worked out how to use blogs. They are using the technology but haven’t thought about how to get the best out of it. And that means, young, dynamic publishers are taking the place of mainstream media.
Reuters, the world’s leading financial information and news organisation, has just invested $7m in blogging. They have announced that they are to use the services of Pluck, providing the outputs of blogs as part of
If your web site doesn’t include the option for user-generated content, the chances are it won’t be the kind of web site that is required in the near future. Up until recently the web was
As the Christmas trading season takes force online, retailers are being urged to ensure their web sites don’t annoy visitors. So what’s the most annoying thing you can do? Add a pop-up advert. According to
I was giving a talk in Newbury the other day and there just happened to be a reporter from the Newbury Weekly news there. The result was a highly positive article on blogging for businesses.
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