I was interested to read that newspaper blogs are still largely one-way. You’d have thought they would be two-way, with plenty of interaction. Maybe it’s because publishers haven’t yet worked out how to use blogs. They are using the technology but haven’t thought about how to get the best out of it. And that means, young, dynamic publishers are taking the place of mainstream media.
The annual Mediascope survey confirms that the Internet is fast becoming a “lifestyle” thing. By that I mean it is being incorporated into everyday living for many people; as normal as watching TV, reading a
People just love being members of a community. Years ago, when we all lived in small settlements, our community was the group of people we lived with; for many people in the world this is
In the UK, the wine and spirits retailer Threshers is front page news because of a discount voucher. It offered an online 40% discount voucher to a few selected people. But the voucher was posted
Having a single blog is not enough, particularly for those running a business online. Here’s why. The vast majority of blogs get very little traffic; only a handful of people read a typical blog. Indeed,
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