Newspaper blogs still have a long way to go

I was interested to read that newspaper blogs are still largely one-way. You’d have thought they would be two-way, with plenty of interaction. Maybe it’s because publishers haven’t yet worked out how to use blogs. They are using the technology but haven’t thought about how to get the best out of it. And that means, young, dynamic publishers are taking the place of mainstream media.

 

Like this article?

Share on X
Share on Linkedin
Share on Facebook
Share via email

Other posts that might be of interest

Blogging and public relations

It’s fairly obvious to most people I meet that blogging has real benefits in terms of establishing and enhancing reputation. In other words, it’s a great public relations tool. If you agree, you’re not alone.

Read More »

Online retailers are doing it wrong

There’s been a load of cheering recently for the success of online shopping. At Christmas, for instance, many High Street stores in the UK reported lower than usual sales with less footflow than the previous

Read More »