A couple from Lincolnshire, UK, had the surprise of their life this week when they found their three-year-old son, Jack, had bought a car from E-bay. And it was not just any car; it was a £9,000 bright pink Nissan Figaro. Luckily, the seller saw the funny side and didn’t hold the couple to the deal. However, this story shows that children can easily use the Internet – my son aged six does so and has been surfing the web for a couple of years now. Once they master the mouse, children find the Internet highly appealing thanks to bright colours, movement and the ability to zip from one topic to the next within seconds. And this story also shows one other important factor – children can so easily use the Internet, parents may need to provide some controls to prevent them spending all your money!
Internet marketers need to see things from the customer perspective
Yesterday one of my clients called me about Wordtracker. She was using Wordtracker to try and find keywords she could use in one of her web sites. However, she was having difficulty in finding any