It’s only the end of October and there are nearly nine weeks until Christmas, but if your web site isn’t selling seasonal specials now, you could have missed out already. Some new research on shopping habits shows that 40% of people have completed their Christmas shopping by the end of October. Only 22% of people do their Christmas shopping in December. That means if you are setting up Christmas specials for your web site, you could be too late if you wait until the time feels right. Indeed, you should have added your Christmas specials to your web site back in September.
Online Shopping Is Not Like Retail
In a traditional shop everything you do is controlled by the retailer. The route you take through the store has been pre-planned. Retail psychologists observer shopper behaviour and help retailers maximise their sales by having
