It’s only the end of October and there are nearly nine weeks until Christmas, but if your web site isn’t selling seasonal specials now, you could have missed out already. Some new research on shopping habits shows that 40% of people have completed their Christmas shopping by the end of October. Only 22% of people do their Christmas shopping in December. That means if you are setting up Christmas specials for your web site, you could be too late if you wait until the time feels right. Indeed, you should have added your Christmas specials to your web site back in September.
How to measure your Internet marketing effectiveness
How do you measure the effectiveness of your web site? Many people look at their statistics to see numbers of hits, unique visitors, geographical spread and so on. Whilst these are useful indicators, they do
