It’s only the end of October and there are nearly nine weeks until Christmas, but if your web site isn’t selling seasonal specials now, you could have missed out already. Some new research on shopping habits shows that 40% of people have completed their Christmas shopping by the end of October. Only 22% of people do their Christmas shopping in December. That means if you are setting up Christmas specials for your web site, you could be too late if you wait until the time feels right. Indeed, you should have added your Christmas specials to your web site back in September.
Psychology
Should you be worried that you might look like a bit of a drip?
If you were the Prime Minister, I doubt you would choose to make the most important announcement of your year standing in the pouring rain getting drenched. Whatever your political leanings, I suspect you reckon
