Internet criminals are targeting home users because they are easy prey. A new report by Symantec shows that attempts to hack into personal details have gone up by 81% in the past year. Many of these criminal acts succeed, as do the spam emails that we all get. They succeed because most people take no protection. Having an unprotected PC is the same as leaving your doors and windows open with a big sign outside your house saying “come on in, take what you like, I’m not going to even try to stop you”. Crime figures on our streets are falling; the criminals are now moving online.
Facial research helps Internet marketers
New psychology research at Princeton University provides a clue to Internet marketers about what they need to concentrate on. The study was conducted to find out how long we need to make up our mind