Internet criminals are targeting home users because they are easy prey. A new report by Symantec shows that attempts to hack into personal details have gone up by 81% in the past year. Many of these criminal acts succeed, as do the spam emails that we all get. They succeed because most people take no protection. Having an unprotected PC is the same as leaving your doors and windows open with a big sign outside your house saying “come on in, take what you like, I’m not going to even try to stop you”. Crime figures on our streets are falling; the criminals are now moving online.
Internet marketers need to see things from the customer perspective
Yesterday one of my clients called me about Wordtracker. She was using Wordtracker to try and find keywords she could use in one of her web sites. However, she was having difficulty in finding any