Like it or not, your business will have to change. That’s because human behaviour changes from time to time, even though the fundamentals remain the same. In a new report out today on TV watching habits, there’s an interesting nugget in the details. It seems that 28% of teenagers watch TV online – and most of what they watch is news. But why they watch online, rather than on a TV set is interesting. They prefer using the computer than a TV set. One of the reasons behind that is the fact they can skip the ads. As these teens grow up, TV companies will have to provide more of their output via the Web – and they’ll have to discover new revenue streams other than advertising. They may not want to, but their audiences will dictate that happens.
Psychology
Should you be worried that you might look like a bit of a drip?
If you were the Prime Minister, I doubt you would choose to make the most important announcement of your year standing in the pouring rain getting drenched. Whatever your political leanings, I suspect you reckon
