Google is a superb service for Internet marketers. It helps buyers find what you sell. However, for people selling particular products Google hasn’t been as helpful as it might. Shoppers had to use Google’s side-kick, Froogle for shopping. Since this wasn’t as well known as Google, many marketers found their products were not getting the level of publicity they would have liked. Well, in time for the Christmas shopping rush, Google is about to change. Froogle material is getting incorporated into the main search engine. So too is the experimental “Google Base”, already used by some Internet marketers. What will happen now is that shoppers will be automatically be presented with enhanced search options if they are looking to buy products online. That means Internet marketers who get their web sites organised and set up appropriately for Google are likely to see significant benefits.
Internet retailers need more accessible sites
A report out today suggests that online retailers are losing millions of pounds each year because their sites are not accessible enough. What that means is that people with disabilities, such as sight problems, or
