So, Google has bought YouTube for $1.65 billion. Wow! In case you don’t know, YouTube is an online video sharing web site. You can post your home videos up there and anyone can have a peek at them. So why is Google that interested in YouTube? Advertising. Pure and simple. YouTube is only 18 months old, but already 100 million videos are watched every day – that’s 1,157 every second…! Google is arguing that it allows them to organise and deliver “the world’s information”. They also suggest it will allow them to deliver a “more comprehensive entertainment experience”. What they really mean is they can deliver more adverts. Google’s only source of income is advertising. Unless they can distribute online video, Google will be left only with text and graphics based advertising. In order to deliver video adverts it badly needed a proper distribution channel for such material. The YouTube deal provides just what they need. You can expect to see entrepreneurs jumping on the bandwagon fairly soon, producing videos with little content, but lots of adverts.
Get Smarter About the Psychology of Business
Join me for smart, science-backed tips on how psychology shapes digital business. Short, sharp, and delivered every Saturday at 10.00 am precisely.
And when you subscribe, a free booklet awaits you:
"Five Psychological Factors
That Will Boost Your Website".
👉 Sign up now – and learn to think differently.
Thank you!
You have successfully joined my list of subscribers who receive my weekly business psychology update every Saturday at 10.00 am.
If you do not want to add yourself to another mailing list, then you can get the same weekly material on LinkedIn. Just click the button below.