The latest issue of PC World reports that companies are cracking down on the personal use of the Internet at work. The article argues that valuable networking bandwidth can be eaten up by employees surfing the web for personal pleasure or information. Also, there are potential legal problems if employees visit pornographic sites, for instance. But there are several reasons why employees should be allowed to use the Internet for personal reasons. One reason is that recent research shows that employees who are allowed to use the Internet at work for personal reasons are more productive than employees banned from such use. Also, employees allowed to use the Internet are more positive in their attitudes towards work. However, there is another important reason – which many big businesses are failing to realise – the boundary between work and personal life is eroding. Social networking sites, for instance, are used to talk about work and non-work. Such sites have real value for big business. By preventing employees from taking part in such activities means companies will lose out. Once again, we’re seeing how traditional business doesn’t understand the Internet and is failing to look at the psychological implications of their decisions.
Web sites don’t matter if you are trying to sell
Internet marketers are keen on establishing online brands. Some of them spend a great deal of time, money and effort in building their “mission control” web sites which are central to their brand. However, results