Reuters, the world’s leading financial information and news organisation, has just invested $7m in blogging. They have announced that they are to use the services of Pluck, providing the outputs of blogs as part of their news service. The fact that such a respected news information organisation like Reuters is going to use blogs as part of its output should be a signal to us all as to the value of blogging. If you are not blogging, you are nowhere on the Internet these days.
Internet marketers need to see things from the customer perspective
Yesterday one of my clients called me about Wordtracker. She was using Wordtracker to try and find keywords she could use in one of her web sites. However, she was having difficulty in finding any