Reuters, the world’s leading financial information and news organisation, has just invested $7m in blogging. They have announced that they are to use the services of Pluck, providing the outputs of blogs as part of their news service. The fact that such a respected news information organisation like Reuters is going to use blogs as part of its output should be a signal to us all as to the value of blogging. If you are not blogging, you are nowhere on the Internet these days.
Einstein knew a thing or two about Internet marketing
Each day I see on my Personalised Google Home Page a set of quotes. I noticed today that one is from Albert Einstein: “Not everything that can be counted counts and not everything that counts