Reuters, the world’s leading financial information and news organisation, has just invested $7m in blogging. They have announced that they are to use the services of Pluck, providing the outputs of blogs as part of their news service. The fact that such a respected news information organisation like Reuters is going to use blogs as part of its output should be a signal to us all as to the value of blogging. If you are not blogging, you are nowhere on the Internet these days.
Internet success depends on flexibility
Yesterday I was running a workshop on blogging where I pointed out that you should include an email address in all articles you publish. That way, I argued, you can get to know exactly who
