Reuters, the world’s leading financial information and news organisation, has just invested $7m in blogging. They have announced that they are to use the services of Pluck, providing the outputs of blogs as part of their news service. The fact that such a respected news information organisation like Reuters is going to use blogs as part of its output should be a signal to us all as to the value of blogging. If you are not blogging, you are nowhere on the Internet these days.
Film Makers Don’t Get the Internet Picture
You would have thought, wouldn’t you, that those creative types based in Hollywood would be really switched on when it comes to new technology like the Internet. But they are not. In spite of a
