Reuters, the world’s leading financial information and news organisation, has just invested $7m in blogging. They have announced that they are to use the services of Pluck, providing the outputs of blogs as part of their news service. The fact that such a respected news information organisation like Reuters is going to use blogs as part of its output should be a signal to us all as to the value of blogging. If you are not blogging, you are nowhere on the Internet these days.
The Internet is a lifestyle choice: that means opportunities for business
The annual Mediascope survey confirms that the Internet is fast becoming a “lifestyle” thing. By that I mean it is being incorporated into everyday living for many people; as normal as watching TV, reading a