Reuters, the world’s leading financial information and news organisation, has just invested $7m in blogging. They have announced that they are to use the services of Pluck, providing the outputs of blogs as part of their news service. The fact that such a respected news information organisation like Reuters is going to use blogs as part of its output should be a signal to us all as to the value of blogging. If you are not blogging, you are nowhere on the Internet these days.
Corporate web sites starting to get more viewers than TV programmes
According to the advertising trade magazine, Advertising Age, some corporate web sites are now getting more viewers than the TV programmes in which the companies also advertise their products. The report shows that the companies