Reuters, the world’s leading financial information and news organisation, has just invested $7m in blogging. They have announced that they are to use the services of Pluck, providing the outputs of blogs as part of their news service. The fact that such a respected news information organisation like Reuters is going to use blogs as part of its output should be a signal to us all as to the value of blogging. If you are not blogging, you are nowhere on the Internet these days.
How to measure your Internet marketing effectiveness
How do you measure the effectiveness of your web site? Many people look at their statistics to see numbers of hits, unique visitors, geographical spread and so on. Whilst these are useful indicators, they do
