Reuters, the world’s leading financial information and news organisation, has just invested $7m in blogging. They have announced that they are to use the services of Pluck, providing the outputs of blogs as part of their news service. The fact that such a respected news information organisation like Reuters is going to use blogs as part of its output should be a signal to us all as to the value of blogging. If you are not blogging, you are nowhere on the Internet these days.
Your spare time goes into the ether
Internet users are spending most of their spare time online, compared with watching TV, playing sports, gardening or simply lazing around. According to the strategic marketing research company Media Screen, in the USA half of
