I’ve just finished reading “Publish & Prosper” by DL Byron and Steve Broback. It is by far the best book on blogging I have read so far – and I’ve read a lot of books on blogging! This book shows what you need to consider when setting up a business blog. It is sensible, no-nonsense advice.
Two new surveys have come my way in the last few days. One showed that less than 25% of all businesses offer their products and services for sale via the Internet. The other survey suggested
A study of teachers in the UK has confirmed the educational benefits of the Internet. The research has shown that the use of the Internet in the classroom helped all pupils, regardless of ability. Furthermore,
Today is International Blogging Day. The idea is that it brings more of a high profile to blogging. Apparently we are all meant to link to five other blogs today so that we can spread
In a traditional shop everything you do is controlled by the retailer. The route you take through the store has been pre-planned. Retail psychologists observer shopper behaviour and help retailers maximise their sales by having
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