The UK newspaper, The Guardian, suggests today that politicians need to harness the power of blogging. Indeed, the article says “The political party that can harness blogs to its cause is the one that will win the Internet campaigning war.” But it’s more important than that. Politics is losing more than the ability to campaign online. Few young people are interested in politics. Why? Well, the politicians live in a newspaper world, and young people live in an online, interconnected world. That’s why blogging is so important, not just for politicians, but for all organisations trying to connect with younger people. You need to do it via the Internet.
Blogging will be a significant recruitment tool
As more and more people take up blogging, recruiters will use blogs to pre-select candidates. Human resources specialists will be able to search blogs to find out what kind of person you are. They will
