The UK newspaper, The Guardian, suggests today that politicians need to harness the power of blogging. Indeed, the article says “The political party that can harness blogs to its cause is the one that will win the Internet campaigning war.” But it’s more important than that. Politics is losing more than the ability to campaign online. Few young people are interested in politics. Why? Well, the politicians live in a newspaper world, and young people live in an online, interconnected world. That’s why blogging is so important, not just for politicians, but for all organisations trying to connect with younger people. You need to do it via the Internet.
Murdoch’s new free newspaper in London – haven’t they heard of the Internet?
Rupert Murdoch’s News International launched a free newspaper in London, called The London Paper. There are already several free newspapers handed out to commuters on the rail networks and on the streets. There is also
