The UK newspaper, The Guardian, suggests today that politicians need to harness the power of blogging. Indeed, the article says “The political party that can harness blogs to its cause is the one that will win the Internet campaigning war.” But it’s more important than that. Politics is losing more than the ability to campaign online. Few young people are interested in politics. Why? Well, the politicians live in a newspaper world, and young people live in an online, interconnected world. That’s why blogging is so important, not just for politicians, but for all organisations trying to connect with younger people. You need to do it via the Internet.
The rush for online TV is doomed to short term failure
In the past few days we’ve seen several announcements about online TV and movies. Amazon have launched a service to deliver films and TV programs online. Yesterday saw upgrades to the iPod to allow movies