Few companies have written policies on blogs. People have been fired from their firms for blogging “from the inside”. There are anonymous blogs apparently spilling the beans about particular companies. Plus, people who work for companies comment on blogs around the world. All of this activity has a significant impact on corporate reputation, yet most companies have no idea it is going on, let alone know what to do about it. Luckily an Arizona law firm has come up with some handy tips on setting blogging policies.
Online Shopping Is Not Like Retail
In a traditional shop everything you do is controlled by the retailer. The route you take through the store has been pre-planned. Retail psychologists observer shopper behaviour and help retailers maximise their sales by having
