The international Blog Business Summit has just finished in Seattle and provided some thought provoking ideas. What’s clear from the summit is how much the blog business world is focused on itself, rather than it’s readers and customers. For instance, one of the speakers claimed your blog was useless unless it was listed in Technorati’s Top 100 blogs. But as I said in a comment to a blog reporting that speech, being in the Technorati Top 100 is useless. What’s more important for your blog is that your target readers visit it and subscribe. So focus your efforts on reaching your readers and your target market, rather than wasting your time striving to be in some popularity list. You’ll find that Jeremy Pepper agrees with me.
Online retailers don’t seem to learn about usability
Every year there are studies of leading web sites to see how close they are getting to providing a good experience for their users. Every year, major businesses and well known brands are criticised in
