The international Blog Business Summit has just finished in Seattle and provided some thought provoking ideas. What’s clear from the summit is how much the blog business world is focused on itself, rather than it’s readers and customers. For instance, one of the speakers claimed your blog was useless unless it was listed in Technorati’s Top 100 blogs. But as I said in a comment to a blog reporting that speech, being in the Technorati Top 100 is useless. What’s more important for your blog is that your target readers visit it and subscribe. So focus your efforts on reaching your readers and your target market, rather than wasting your time striving to be in some popularity list. You’ll find that Jeremy Pepper agrees with me.
How to avoid the British Airways effect in your online business
British Airways used to be “the world’s favourite airline” – not any more. Indeed, BA has been fighting hard against a huge onslaught of competition for several years now. Investors would tell you it has
