Psychology, Business, and the Internet

Understanding people. Making better business decisions.

The psychology behind business success in a digital world

Technology is changing how we do business. Artificial intelligence (AI) is changing how we work. People shop, search and make choices in new ways.

But one thing stays the same. To do well in business, you need to understand people.

That’s why I write my free weekly newsletter. Each week, I share ideas that can help you understand people and make better choices for your business.

Here are some of the questions I explore:

• Does AI help us think, or can it make us rely on it too much?
• Why do people trust a website but leave without buying?
• How can you encourage people to buy from your website?
• What is “digital behaviour” and how can businesses benefit by understanding it?
• What is digital business psychology, and how can it help a business grow?
• How can a digital business psychologist help your business?

These are just some of the questions I look at on this website.

Understanding people can help your business grow

It doesn’t matter whether you run a small firm or lead a large company. People are at the heart of what you do.

Customers do not always make choices that seem to make sense. Staff may dislike change, even when it makes their work easier. Leaders can make mistakes without knowing why. And even the best technology can fail if people would rather not use it.

This is where digital business psychology can help.

Psychology helps us understand why people act as they do. It can show you better ways to reach customers, build trust, lead your team and use new tools. It can give you real insights into digital behaviour.

Good businesses need more than the right technology. They also need to take people into account and understand how they behave and think in this digital world.

Bringing psychology, business, and technology together

I’m Graham Jones, a Digital Business Psychologist, author, and an Emeritus Fellow academic. I’ve spent many years working in business, teaching and studying how people think and act.

My work looks at how psychology can help us understand business, the internet and new technology. I’ve written several books on these topics, including Click.ology and Sales Genius.

Research can tell us a lot about why people behave as they do. But there is often a big gap between what we know about people and what businesses do.

I want to help close that gap.

My aim is simple. I would like to share ideas from psychology that you can use in your own business. These are not just facts to read. They are ideas that can help you make better choices so that you can benefit from my experience as a digital business psychologist.

Ideas you can put to work

On this website, you’ll find regular articles about people, business, and technology. Some of the topics I cover are:

• Customers and online marketing: Why people buy, what shapes their choices and how you can earn their trust.
• AI and how we think: How AI is changing our work and our lives. I also look at what can go wrong when we rely on it too much.
• Leading and managing people: How to get the best from your team, deal with change and make better choices.
• How we behave online: Why we click, share, trust, and buy. And how the internet can change the way we act.
• Making better business decisions: How our minds can fool us, why we make mistakes and how to think more clearly.
• The future of business and work: How new technology may change our jobs, our firms, and the skills we need.

I don’t just report the latest news about business and technology. I look at why people behave as they do, what that means for your business and what you can learn from it. I want you to understand more about digital business behaviour so that your business can grow.

Think differently about your business

It’s easy to follow what other businesses are doing. But just because everyone is using a new tool or trying a new idea does not mean it is right for you.

Psychology helps us question what we think we know. It can help us look at a problem in a new way. And it can show us why some ideas work while others fail.

That’s what I aim to do here.

In my regular articles and weekly newsletter, I look at new research, business trends and changes in AI. I ask what they mean for people and for business.

I won’t always have a simple answer. Sometimes, asking a better question is more useful.

Want to understand your customers better? Lead your team well? Make better choices as the world changes? Then you’re in the right place.

Welcome to a new way of thinking about business.