Pricing strategies used by Apple should be copied
Apple’s pricing strategies link to psychological studies that show people appreciate the most expensive items more, you should put prices up.
click.ology
Graham Jones welcomes John Lewis commuter stores
Click.ology author Graham Jones comments on the latest phase in online shopping being pioneered by retailer John Lewis.
Local shoppers are mobile focused
People are more likely to buy when the search locally on a mobile phone than on any other device.
Websites dominate for shoppers
Most people now start their purchasing online. Even if they buy offline, the majority of shopping begins online.
Sainsbury’s results show how not to sell
Sainsbury’s results show drop in sales. Focusing on price is the problem.
What is Click.ology?
This presentation outlines Click.ology and The CLICK System of making money online
Knowledgeable websites sell more
Sites that demonstrate they are knowledgeable sell more than sites that focus merely on sales. This means having lots of content on your website which is not sales oriented.
Customised websites do better online
Customisation of websites means that people stick around longer and like your company more.
Information is essential to website success
When selling online, customers are looking for detailed information. They know what they want – they want you to tell them the details.
Get people to like you because you like them
Likes on the web are mostly one-way, which is not real liking. Liking happens when it is two-way. How much do you like your customers?
Convenience is key to your online success
Convenience is a key factor in people deciding whether or not to use your website. Demonstrating convenience equates with success online.
Click.ology – Coming Soon
Click.ology is the latest book by Internet Psychologist Graham Jones
Find out how to sell more online – inside Click.ology
Click.ology: What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed.