Is communication getting too complex for brands?
Different categories of customers prefer alternative methods of communication. There is a complex array of methods of communicating required by brands.
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Brands Get Ready – Gen Z Are Growing Up and Ready to Challenge
Engaging Gen X, Y and Z reveals key learnings to help marketers connect with different generations more effectively across traditional and digital channels
Improved brand loyalty comes from content, not advertising
Brand loyalty is at an all-time low. New research points to a way in which you can boost customer loyalty to very high levels.
Five ways to boost customer loyalty online
How can you increase customer loyalty simply by using your website? Follow these five tips to find out.
Customers do not “love” your brand
The notion that people can “love” a brand is nonsense. New research confirms adoration for brands is not love.
Customers want to hear from you by email, not by phone
People are happy to hear from brands by email, but dislike offers of contact by phone. This suggests phones are strictly personal.
Why do businesses send such stupid emails?
Brands send out emails which do not get opened in spite of knowing what people really want.
First impressions matter for brand loyalty
People make up their mind whether or not to stick with a brand from the first experience they have with the company
UK High Street brands failing to engage on digital
New research suggests the UK’s biggest High Street brands are failing to adequately engage with the media and stakeholders, with 4 out of 10 brands failing to provide an online newsroom
Instant recognition leads to online success
Online success is linked to offline brand recognition which works best when it is a single word. Associate your business with one word.
Fasthosts launches priority applications for .LONDON domain
New domains available for immediate registration include .EMAIL, .GURU, .SOLUTIONS and .PHOTOGRAPHY
Promotional Give-aways trigger social media activity
Promotional items such as pens and office stationery can trigger social media activity in favour of your company – infographic
B2B companies are sending out the wrong messages
Research shows that the kind of messages which B2B companies focus on are NOT the ones that their customers are that concerned about.
The First Influencer Search Engine is Born
New search engine will allow brands and their agencies to detect influencers truly interested in their field and related subject matter.