Archive | Social Media News

Why British Kids Prefer Screen Time to Playtime

It’s been a stunning summer, but despite the good weather British children are spending less time outdoors than ever – because of their obsession with social media.

One in three parents says despite their best efforts their kids have spent ten hours a day browsing the web during the holidays, while one in five has struggled to get them to put their phones down and venture outside.

According to a major new research from food manufacturer, Pork Farms, as a result, a third of us now thinks social media is ruining family time completely.

The survey, released to mark the world’s first Anti-Social Media Day on Saturday 30th August, also revealed four out of ten parents feel children playing with smartphones is the most annoying thing about trips away.

And it isn’t just children who can’t switch off – partners constantly checking emails was another major gripe, driving 30 per cent of us mad.

Jen Walshaw, mummy blogger and editor of Mum in the Madhouse, commented: “I think interacting face-to-face is so important to help build and strengthen relationships and as parents, we should be setting that example to our children.”

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Amazon Capture Number of New Followers on Social Media After the Introduction of #AmazonBasket

According to the latest eDigitalResearch Retail Social Media Benchmark results, Amazon have managed to capture some of the highest numbers of new followers after the introduction of their #AmazonBasket hashtag.

The #Amazonbasket initiative allows social media users to add products directly to their Amazon basket if they reply to an Amazon post and use the hashtag. Since the introduction of the hashtag in June this year, Amazon have moved an impressive nine places up the Twitter league table and into the top ten, attracting almost 150,000 new followers in just six months.

Elsewhere in the benchmark, Amazon continue to reign supreme at the top of the Facebook league table with over 1million more followers than second placed Topshop – despite Amazon’s page being focused solely on their UK customer base while Topshop have merged their presence into a global brand page.

Low-cost fashion retailer Primark have added the greatest number of new followers in the last six months, attracting almost 1/2million new Facebook ‘likes’. Primark’s lack of a transactional website means that they are able to use social media to their advantage, posting pictures of products and encouraging users to visit their nearest store.

The latest set of results marks four years since the very first Retail Social Media Benchmark. Comparisons reveal just how much popular social media platforms, such as Facebook and Twitter, have changed over the years as they look to strengthen commercial ties with international brands and allow them to reach out to audiences across the world. The research suggests that Amazon’s Facebook page following has grown by over 7000%, while second place Topshop have seen their followers grow by over 600%.

Chris Russell, Joint CEO at eDigitalResearch, comments, “Social media is no longer a nice to have – more and more of us are using social media platforms as a means of contact and connecting with people and therefore brands and retailers need to make sure that they’re also connecting with customers this way, creating a rapport and relationship with users and fostering higher customer engagement and loyalty levels.

“Social media is a great resource to reach out to customers, and on a global level. But it’s not just about reaching out and connecting with people. Social media generates a high level of customer to customer conversations – tapping into these conversations will help to better understand customer needs and improve the overall customer experience”.

To download the full Retail Social Media Benchmark results, please complete the following short registration survey: https://edigitalsurvey.com/survey/enter/s/ESV-607048148

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Coosto Launches Social Media Search Engine

Coosto, the social media monitoring and engagement software supplier from Eindhoven, the Netherlands, has introduced its new free tool, Coosto Open, in perfect time for the 2014 World Cup. Coosto Open is a publicly available real-time search engine that can be used to search through 30 days’ worth of data from all social media networks, news sites, forums and more than 400,000 sites. The state-of-the-art search engine, high-end data quality and user-friendly interface of Coosto is now available for everyone to use at no cost. Anyone can now measure instantly the social opinion of the UK online community. The tool is available in the United Kingdom, the Netherlands and Belgium.

Real-time insights on social media trends

With Coosto Open, users can measure in real-time what is being said on social media, including Facebook, Twitter and Instagram. Online opinion about a theme, event, brand or person can be viewed. Coosto Open can be used as a second screen while watching TV programmes. It also provides the opportunity to map the social media buzz around a national event like the 2014 World Cup or to track what is being said about brands, people or other events. Users can search through 30 days’ worth of data on any kind of subject, with a maximum of three comparison queries at any one time. Coosto Open gives users the ability to share the search query and corresponding statistics via owned social media accounts. It is also possible to set the tool so that it sends email alerts when there are new online results that match your search query.

Most important features of Coosto Open

  1. Unlimited search queries
  2. Unlimited results
  3. Compare up to 3 queries
  4. Access to historical archive (30 days)
  5. >400.000 websites (incl. Twitter, Facebook, Instagram, Google+, news sites, blogs and forums)
  6. Activity chart in minute, hour, day and week display
  7. Sentiment analysis
  8. Sources overview
  9. Impressions in minute, hour, day and week display
  10. Messages overview
  11. Comments overview
  12. Media overview
  13. Real-time email alerts

 

Insights into social media opinion

Coosto Open has been developed to allow anyone to gain insights into the social media opinion of the online audience. Anyone can now use the opinions of the British people for their own benefit. Coosto Open offers the ability to measure in real-time what people say about a brand, product, market or organisation on social media. The public tool can be used to instantly track what people say about a brand or to measure the effect of a commercial, and can also give insights into the total reach of a campaign on social media and which sites are popular among your target groups. Coosto Open is available in the United Kingdom, the Netherlands and Belgium and can be visited at http://www.coosto.com.

Part of Coosto

Coosto supplies social media monitoring and engagement software to a number of well-known brands in the Netherlands. Among their clients are Microsoft, TUI, T-Mobile, ANWB and Eneco. Coosto indexes real-time messages from Twitter, Facebook, Instagram, Google+ and tens of thousands of blogs, news sites and forums using their own specially developed web archive, which is enriched daily with millions of messages from more than 400,000 sources. Coosto Open is a development of Coosto. More information can be found at http://www.coosto.com

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Improving Global Knowledge is Main Driver for Enterprise Social Networking

Enterprise social networking is the buzz topic in technology circles. The evolution of functions and features that people have been using to communicate for their own benefit are now being brought in to solve business problems. But is Enterprise Social Networking a load of hot air generated by the industry to sell services? Or a technology that big business need to sit up and take notice of?

International SharePoint Consultancy Brightstarr, with extensive experience in this area has conducted a survey of IT professionals to understand what is hot tech and what is hot air when it comes to Enterprise Social Networking.

What is Enterprise Social Networking Anyway?

In businesses that rely on knowledge there is a problem with there being so much digital information now that knowledge does not get passed between people effectively, and this means the business loses out commercially. The problem of growing digital information isn’t new; solutions such as Intranets have been working to tackle this for some time. Enterprise Social Networks are a new tool in the kit, which comes at the problem from a different angle.

Rather than formal, top-down organization of information, these tools allow the employees to organize themselves and communicate in less formal, more flexible means. Like systems such as Facebook & LinkedIn, employees create profiles and list details about themselves, this then makes it easier for other employees to find them by skill or responsibility, or business unit. Connections are made between people with them starting interest/project groups, and conversations over messaging functionality, allowing peers to communicate in the same way they would in person.

The technology empowers employees to make their own connections and work in a collaborative way that suits them better and is more in tune with today’s digital lifestyle. It can reduce the burden caused by email and eliminate blocks to getting the knowledge they need by allowing them to go and get it for themselves.

What do IT professionals make of the technology?

In BrightStarr’s recent survey 93% of respondents included ‘Improved knowledge transfer between geographically disparate employees’ and ‘Increase knowledge transfer within the organisation’ as the primary drivers for the technology. What was also significant was the desire to increase innovation in these businesses using this technology (70%). Companies in today’s knowledge economy are seeing innovation as a way of driving and maintaining competitive advantage.  The other side of the coin here is that companies that don’t implement enterprise social media could find themselves at a disadvantage if their innovation is muted.

What IT professionals are looking for from these enterprise social technologies is to empower employees to find and work smarter with each other, and see themselves as part of one larger organization, rather than just a smaller business unit within it. Both ‘Helping find people by skillset & name’ and ‘Breakdown barriers between organizational units’ were drivers for over 60% of IT professionals surveyed.

Who’s Got Enterprise Social Networking?

With strong acknowledgement of benefits of enterprise social networking you might expect companies to already be well underway with plans to implement enterprise social, however the survey found that less than 10% had already implemented some kind of solution, with only a further 22.5% having a definitive plan. This leaves a huge 66.5% of enterprises surveyed with no solution and no plan either.

What’s stopping enterprise social networking?

It seems that the two biggest blocks to enterprise social networking are coming from concerns about privacy and governance and the management’s attitude to social networking. Will Saville, CEO of BrightStarr explained that both of these objections can be overcome with education.

“Privacy and governance issues with open, user-empowering technologies like enterprise social are a concern for management, but in reality they can be easily overcome with putting sensible precautions and a solid governance plan in place. We find that news stories about public social media misuse can unfairly bias thinking about enterprise social media. Once our consultants have explained appropriate governance the objections disappear.”

There are however financial constraints on businesses implementing these systems. The IT professionals survey showed that 35% had budget restrictions stopping their internal social networking implementation and 40% were struggling to develop models to show ROI from the technology. With businesses still under cost pressures after recent tough economic times the predominantly qualitative benefits of enterprise social media are difficult to formulate into a quantitative financial justification. What price can you put on being able to develop a relationship with a colleague that generates a new product idea, or being able to find the right people to form a team to solve a problem? It may be that we have to wait a few years to see how the stock of the early adopters of the technology perform compared to their laggard peers, but even then will the cause and effect be clear?

More Sociable Enterprises in Future

It seems that even with the problems and objections to implementing the new technology the survey of IT professionals shows an overwhelming tide of businesses pushing to implement Enterprise Social Networking. What this is going to mean in the future is that the typical knowledge worker is going to need to get more and more ‘social’ to do their job. If you want to know more about Enterprise Social Networking BrightStarr have a specific whitepaper that can be downloaded from free from their website which includes more detailed insights into the technology.

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Crimson Hexagon Partners with HootSuite to Provide Social Insight and Engagement

Crimson Hexagon, leading provider of software for social intelligence, has announced a new app integration with HootSuite, the world’s most widely used social relationship platform. The new integration powers social engagement for enterprises, allowing customers to gain valuable business insights and competitive analysis from online conversations.

Powered by Crimson Hexagon’s ForSight platform, customers can now stream social media posts directly into HootSuite, enabling marketers and customer service professionals to engage with consumers and take action based on deep social media analysis. The integration, combining Crimson Hexagon’s monitoring technologies with HootSuite’s publishing capabilities streamlines workflow and increases efficiency in social monitoring and customer outreach within organisations. The application also offers customisable keyword filtering and monitoring of any brand, competitor set, or topic, lending context and improved flexibility to social media analysis.

“Our partners trust us to know the tools and trends that provide them with competitive advantages and efficiencies,” stated Nate Ludens, social analyst at Digital Royalty and joint HootSuite and Crimson Hexagon customer. “{{By bringing Crimson Hexagon features into HootSuite, barriers are being broken down for unprecedented scalability of trained, trusted data}}. This is exciting for our partners in retail and sports verticals, but also in instances of crisis communications for our non-profit partners, where precious seconds can potentially save lives.”

Customer benefits and key features of the Crimson Hexagon-HootSuite app integration include the ability to:

● Access a world-class social media data library of over 450 billion posts for real-time and historical analysis of social data
● Engage with customers and prospects in real-time through HootSuite, add data streams to gain insights on your customers, prospects and competitors
● Apply custom filters and analytics to your data streams, including sentiment, opinion category, gender, geography, and influence score
● Enable dynamic filtering of streams within HootSuite to view posts by keyword, handles, hashtags, date range and content sources providing the most in-depth intelligence on brand sentiment and customer opinion
● Enable location-based customer service initiatives for targeted campaigns and engagement
● Drive efficiency and time savings associated with post tagging and post
re-categorisation as part of HootSuite’s engagement workflow
● Discover and compare brand and topic influencers with author scoring within HootSuite

“We wanted to create an application that is truly differentiated for our formal debut in the engagement space,” said Crimson Hexagon’s CEO, Stephanie Newby. “HootSuite’s comprehensive social relationship platform, combined with Crimson Hexagon’s advanced text and audience analytics, creates a new digital nerve centre to create actionable marketing insights from social media.”

“With this new integration, Crimson Hexagon customers are able to plug their analytics directly into HootSuite streams for real-time engagement with customers and turn social data into immediate engagement,” said Ryan Holmes, CEO at HootSuite. “HootSuite’s custom filters and keyword streams empower organisations to easily identify key insights in analytics for multiple business uses whether it be in social selling, customer service or marketing.”

The August 2013 Forrester report, “Driving Toward Social Intelligence Maturity,” reaffirms the value of actionable social intelligence: “The volume of data created in the social web each day is staggering. Combing through all of it to extract valuable insights about your customers and prospects brings competitive advantage, but it requires some strategic planning,” wrote Forrester’s Allison Smith and Carlton Doty, Customer Insights Analysts. “Propelling your organisation to new levels of social intelligence skill and application is essential for maximising the value of your listening and monitoring efforts.”

To learn more about how Crimson Hexagon’s partnership with HootSuite will enable new custom analysis and smarter engagement capabilities on social media, register for the webinar, Social Insight to Power Smart Engagement for the Enterprise, on June 12 at 12 p.m. EST with Kevin Zellmer, the Global Director of Business Development at HootSuite, and Elizabeth Breese, Senior Content and Digital Marketing Strategist, Crimson Hexagon.

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