Archive | Social Media News

SocialBro Launches Twitter Monitoring

SocialBro, the #1 marketing platform for Twitter, has launched the world’s first online monitoring tool to combine data discovery and analysis with campaign management with the overall aim of supporting businesses looking to extract value from Twitter and increase their ROI in social media marketing.

SocialBro Monitoring provides comprehensive global coverage, real time and historical data, detailed data mining, sophisticated analysis, applied intelligence and powerful campaign management functionality in one end to end resource.

As Twitter emerges as a considerable marketing force, SocialBro sees applications of intelligence gathering and analysis as a potential game-changer in the industry. Javier Burón, CEO and co-founder of SocialBro, said:

“Twitter budgets are rising and hard ROI is expected. SocialBro’s end to end campaign management solution makes this absolutely attainable. In the same way analytics revolutionised planning and deployment of PPC campaigns, data and insights are the future of social media.

“The SocialBro marketing platform combines complete access to real time and historical Twitter data with the ability to analyze and act on that intelligence for exponential improvements in campaign performance.”

With SocialBro Monitoring, marketing teams can slice and dice vast quantities of  real time and historical Twitter content to segment and target audiences with great precision and then zoom in with tailored actions and creative solutions.

Social engagement will increase with campaigns and content created to appeal to specific audiences. Advertising ROI will be boosted with campaigns built around segmentation, targeting and tailored creatives.  And the real time potential of Twitter can be exploited to the full by feeding  intelligence into live campaigns and delivering dynamic and responsive initiatives.

According to research group TCS, the average large consumer company spends $19 million on social media each year and this figure is expected to increase to $24 million by 2015.

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Twitter is Where It’s at for Content Marketers in the UK

Seventy-five percent of content marketers surveyed in the United Kingdom say Twitter is effective for them. This is the highest effectiveness rating ever for a social media platform in all the research done by the Content Marketing Institute (CMI).  That’s just one of the eye-opening findings in the new research, Content Marketing in the UK 2015: Benchmarks, Budgets and Trends, from CMI and the DMA UK.

Content Marketing Institute releases new 2015 research on the state of content marketing in the United Kingdom. (PRNewsFoto/Content Marketing Institute)

This is the third year for one of the most highly-anticipated content marketing research reports in the UK.  This year’s survey, sponsored by Axonn Media, looks at how UK for-profit marketers (both B2B and B2C) approach content marketing as compared with last year. Aside from getting great results from Twitter, another prominent finding from the survey is that UK marketers are much more focused on their goals for content marketing and that those goals have changed.

“It’s fascinating to see how UK marketers have shifted their goals for content marketing over the last year to focus more on engagement, leads, and sales,” says Joe Pulizzi, founder, Content Marketing Institute and author of Epic Content Marketing. “There’s been this increased emphasis on lead nurturing in particular, with the percentage who cite it as a goal nearly tripling. This tells me that a lot of marketers have taken a closer look at what they want to achieve with content marketing, and I suspect the next step for many will be to fine-tune their strategy around those goals.”

Even so, creating engaging content is one of the top challenges for UK marketers; yet, many are working on initiatives to improve in that regard.

“Effective one-to-one engagement requires marketers to deliver campaigns that provide real value to their customers,” explains Chris Combemale, executive director, DMA UK. “This demands producing compelling, tailored content in a multi-channel environment. New platforms, new technologies and new channels have enabled even greater innovation in the content marketers produce. As this research shows in detail, UK marketers are rising to the strategic and creative challenges of content marketing, with continual growth in confidence and competence. This report is essential reading to gain insight into, and understanding of, content marketing strategies that excel.”

There are many more eye-opening findings in the full report.
Our SlideShare presentation is available for download.
Graphics, charts, pictures, quotes and more, are available in Dropbox.

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Why British Kids Prefer Screen Time to Playtime

It’s been a stunning summer, but despite the good weather British children are spending less time outdoors than ever – because of their obsession with social media.

One in three parents says despite their best efforts their kids have spent ten hours a day browsing the web during the holidays, while one in five has struggled to get them to put their phones down and venture outside.

According to a major new research from food manufacturer, Pork Farms, as a result, a third of us now thinks social media is ruining family time completely.

The survey, released to mark the world’s first Anti-Social Media Day on Saturday 30th August, also revealed four out of ten parents feel children playing with smartphones is the most annoying thing about trips away.

And it isn’t just children who can’t switch off – partners constantly checking emails was another major gripe, driving 30 per cent of us mad.

Jen Walshaw, mummy blogger and editor of Mum in the Madhouse, commented: “I think interacting face-to-face is so important to help build and strengthen relationships and as parents, we should be setting that example to our children.”

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Amazon Capture Number of New Followers on Social Media After the Introduction of #AmazonBasket

According to the latest eDigitalResearch Retail Social Media Benchmark results, Amazon have managed to capture some of the highest numbers of new followers after the introduction of their #AmazonBasket hashtag.

The #Amazonbasket initiative allows social media users to add products directly to their Amazon basket if they reply to an Amazon post and use the hashtag. Since the introduction of the hashtag in June this year, Amazon have moved an impressive nine places up the Twitter league table and into the top ten, attracting almost 150,000 new followers in just six months.

Elsewhere in the benchmark, Amazon continue to reign supreme at the top of the Facebook league table with over 1million more followers than second placed Topshop – despite Amazon’s page being focused solely on their UK customer base while Topshop have merged their presence into a global brand page.

Low-cost fashion retailer Primark have added the greatest number of new followers in the last six months, attracting almost 1/2million new Facebook ‘likes’. Primark’s lack of a transactional website means that they are able to use social media to their advantage, posting pictures of products and encouraging users to visit their nearest store.

The latest set of results marks four years since the very first Retail Social Media Benchmark. Comparisons reveal just how much popular social media platforms, such as Facebook and Twitter, have changed over the years as they look to strengthen commercial ties with international brands and allow them to reach out to audiences across the world. The research suggests that Amazon’s Facebook page following has grown by over 7000%, while second place Topshop have seen their followers grow by over 600%.

Chris Russell, Joint CEO at eDigitalResearch, comments, “Social media is no longer a nice to have – more and more of us are using social media platforms as a means of contact and connecting with people and therefore brands and retailers need to make sure that they’re also connecting with customers this way, creating a rapport and relationship with users and fostering higher customer engagement and loyalty levels.

“Social media is a great resource to reach out to customers, and on a global level. But it’s not just about reaching out and connecting with people. Social media generates a high level of customer to customer conversations – tapping into these conversations will help to better understand customer needs and improve the overall customer experience”.

To download the full Retail Social Media Benchmark results, please complete the following short registration survey: https://edigitalsurvey.com/survey/enter/s/ESV-607048148

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Coosto Launches Social Media Search Engine

Coosto, the social media monitoring and engagement software supplier from Eindhoven, the Netherlands, has introduced its new free tool, Coosto Open, in perfect time for the 2014 World Cup. Coosto Open is a publicly available real-time search engine that can be used to search through 30 days’ worth of data from all social media networks, news sites, forums and more than 400,000 sites. The state-of-the-art search engine, high-end data quality and user-friendly interface of Coosto is now available for everyone to use at no cost. Anyone can now measure instantly the social opinion of the UK online community. The tool is available in the United Kingdom, the Netherlands and Belgium.

Real-time insights on social media trends

With Coosto Open, users can measure in real-time what is being said on social media, including Facebook, Twitter and Instagram. Online opinion about a theme, event, brand or person can be viewed. Coosto Open can be used as a second screen while watching TV programmes. It also provides the opportunity to map the social media buzz around a national event like the 2014 World Cup or to track what is being said about brands, people or other events. Users can search through 30 days’ worth of data on any kind of subject, with a maximum of three comparison queries at any one time. Coosto Open gives users the ability to share the search query and corresponding statistics via owned social media accounts. It is also possible to set the tool so that it sends email alerts when there are new online results that match your search query.

Most important features of Coosto Open

  1. Unlimited search queries
  2. Unlimited results
  3. Compare up to 3 queries
  4. Access to historical archive (30 days)
  5. >400.000 websites (incl. Twitter, Facebook, Instagram, Google+, news sites, blogs and forums)
  6. Activity chart in minute, hour, day and week display
  7. Sentiment analysis
  8. Sources overview
  9. Impressions in minute, hour, day and week display
  10. Messages overview
  11. Comments overview
  12. Media overview
  13. Real-time email alerts

 

Insights into social media opinion

Coosto Open has been developed to allow anyone to gain insights into the social media opinion of the online audience. Anyone can now use the opinions of the British people for their own benefit. Coosto Open offers the ability to measure in real-time what people say about a brand, product, market or organisation on social media. The public tool can be used to instantly track what people say about a brand or to measure the effect of a commercial, and can also give insights into the total reach of a campaign on social media and which sites are popular among your target groups. Coosto Open is available in the United Kingdom, the Netherlands and Belgium and can be visited at http://www.coosto.com.

Part of Coosto

Coosto supplies social media monitoring and engagement software to a number of well-known brands in the Netherlands. Among their clients are Microsoft, TUI, T-Mobile, ANWB and Eneco. Coosto indexes real-time messages from Twitter, Facebook, Instagram, Google+ and tens of thousands of blogs, news sites and forums using their own specially developed web archive, which is enriched daily with millions of messages from more than 400,000 sources. Coosto Open is a development of Coosto. More information can be found at http://www.coosto.com

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