Archive | Internet Marketing Articles

Understanding the use of Emotion and Logic in Video Marketing

By Jon Mowat

It has long been argued that consumers purchase goods based on emotions and then rationalise their choice using logic. However, modern technology has had a major impact on the way products are advertised, and video campaigns have had to adjust to suit omniscreening (the use of multiple viewing devices at once) and the way consumers can now view video content whenever and wherever they are.

With technology now strongly influencing the way consumers make purchasing decisions, video marketers have had to re-examine how they balance the all important emotional appeal with a logical approach, without overselling. There’s a fine line between being cheesy and appealing to a consumer, and with so many different types of media containing advertising, the competition for a potential customer’s precious attention span is now at an all-time high.

Emotion and Fact

A consumer’s decision is usually based on emotion and then justified by facts, and in video marketing these two elements need to be balanced perfectly. The challenge for many marketers is to be able to combine the two and deliver an individual production and a full-length campaign that ties together each aspect. With social media and video-sharing sites such as Vine playing such a large role in advertising, it’s important that marketers are able to get their message across quickly and to appeal to a consumer’s emotional side, but with a logical aspect included.

Regardless of how short a marketing video is, emotional thinking continues to dominate consumers’ thought processes, and emotion-based advertising speaks louder than logic. Music, stagecraft, imagery and tonality all work together to make a viewer identify with a product or find symbolism in what they see. Once the emotional side has been hooked, the logical side will kick in and our critical mind will search for evidence that backs up our feelings and
beliefs and justifies our alignment with a brand

Short video clips can play on consumers’ emotions but they must be reinforced with logic and facts about the benefits of a product or proof that it works. By balancing the two, a successful video marketing campaign should be achieved, but it is vital that the emotional aspect is delivered first and then followed up by the logical one.

Creating an Emotional Impact in Six Seconds

The use of social media in video marketing has become especially prevalent when merging logic and emotion in video marketing, and with YouTube, Vine, Instagram, Twitter and Facebook all allowing for varying promotional angles and marketing styles, advertising strategies have changed dramatically. With platforms like Vine limiting content producers to just a few fleeting seconds of video, the opportunity to create an emotional impact on the consumer is essentially reduced down to a single moment. These resources have opened up a whole new aspect of video marketing, allowing for brand marketers to think outside the box and engage target audiences with culturally relevant and on topic content, that is very of the moment.

Weaving Together a Non-Linear Brand Narrative

By cementing an idea or creating an emotional response in just a few seconds, marketers can then use YouTube to build on the logical impact and create longer videos that elaborate a product’s benefits and advantages; in other words these platforms fill in the logical gaps that are missing on other platforms like Vine and Instagram. Once consumers’ emotional attention has been captured, the logical side has to be backed up, and this can be done by creating longer videos that justify a decision.

Where once it was assumed that both the logical and emotional aspects of a video marketing campaign had to sit alongside each other in a self-contained video, in today’s non-linear brand narratives there’s no reason these aspects can become detached and then pieced back together into a sort of meta-narrative by an audience that has become adept at flitting back and forth platforms and even screens on a daily basis. Logic and emotion still complement each other but now they do it across platforms.

In this fast paced world of shrinking attention spans, it’s the emotional grab that has become every marketer’s weapon of choice. But we are rational creatures, so you can always rest assured that the logical bit is just around the corner… or a few clicks away.

About the author
Jon Mowat is a former BBC Documentary Filmmaker and Managing Director or Hurricane Media, a video marketing and production company based in Bristol, England.

Categories: Internet Marketing Articles

Official Google statement: links mean rankings, rankings mean visitors

After Google’s recent algorithm updates, some webmasters started to believe that links did not matter anymore for Google. Nothing could be further from the truth. Links are the most important factor in Google’s ranking algorithm and it is important that you have the right links if you want to get high rankings and more website visitors.

Make no mistake about it: Google says that backlinks are very important

Earlier this year, Google’S Matt Cutts confirmed that links are very important if you want to get high rankings:

View video

Partial transcript:

“Backlinks are a really, really big win in terms of quality for search results [... ] backlink relevance still really helps in making sure we return the best, most relevant, most topical set of search results.”

Last month, Matt Cutts confirmed this in another video:

View video

Partial transcript:

“Backlinks still have many, many years left in them [...] for the next few years, will continue to use links in order to assess the basic reputation of pages and websites.”

Link building can be hard, but it is necessary

If you do not do it correctly, link building can lead to ranking penalties. That’s why it is important to become serious about link building. If you want to succeed with your online business, you must treat it as a real business.

Don’t use cheap, automated link building tools and services that create backlinks in bulk. It will backfire on you. Link building is not the same as link spamming. Link spamming will get your website penalized, link building will get your website on Google’s first result page.

Although necessary, it’s not enough to have web pages great content. That content will never be seen if your web pages do not get good backlinks.

How do you get these good links?

Good links are backlinks that deliver targeted visitors to your site. Links that are valuable to real website visitors will automatically increase the search engine rankings of your website.

Unfortunately, link building can be time-consumptive. To do things as quickly and efficiently as possible, use the link building tools in SEOprofiler. The link building tools in SEOprofiler help you to find good websites that could link to your site, they help you to mange your backlinks, they find backlinks that can be harmful to your rankings, they rate the quality of each backlink, and much more.

With the right tools, link building is much easier and you will get results much more quickly. If you haven’t done it yet, test SEOprofiler now:

Article by Axandra SEO software

Categories: Internet Marketing Articles

Three popular cheap SEO services and their risks

Many businesses try to cut costs by hiring cheap SEO service providers. Do these SEO companies really offer search engine optimization and does it make sense to use these services?

cheap seo

Three popular cheap SEO services

There are many ways to get search engine optimization services for a low price. Here are the most popular:

1. The hosting company and the CMS vendor

Some hosting companies and content management system vendors include ‘SEO’ services in their packages.

These offers usually include automated tools that insert keywords and other code on your web pages and then they submit your site to Google and other search engines.


2. The son/cousin/nephew of someone who is great with computers


Maybe you know someone who knows someone who is really great with computers. They can ‘fix the SEO’ on your website and you will save a lot of money because they do not charge much.


3. The offshore company that will do everything for a low price


These companies often send unsolicited emails with great offers. They promise to build backlinks, optimize your web pages and a lot more for a low monthly fee. You just have to sit back while they do the work.

These offers don’t look too bad and it might be tempting to use them.

Why you shouldn’t use these cheap services

When it comes to search engine optimization, it does not make sense to cut costs at the expense of lost sales and revenue. All of the services above have in common that it can be risky to use them. For example:

  • The fully automated solutions offered by many hosting companies and CMS vendors are usually outdated methods that did work in the early 2000′s. Nowadays, these methods don’t work anymore. Some automated methods are considered spam and your website might get penalized if you use them. SEO isn’t point-and-click anymore.
  • Your nephew might know how to code an HTML web page but that doesn’t mean the he has any SEO knowledge. If your nephew is good with numbers, it still doesn’t make sense to let him do your accounting (if you don’t want to get in trouble with the tax office).
  • Many of the offshore companies use automated spam tools to ‘promote’ your website. Hiring these companies is often a sure way to get your website banned from Google in the long run. Some of these services even tweak the meta keywords tag of your web pages, which is a sure sign that they do not know what they’re doing.

Search engine optimization is more than point-and-click

SEO is more than building a few links, adding a few keywords to your web pages. There’s nothing that you can ‘install’ on your website and that’s it.

The right visitors from search engines are crucial to the success of any website. It’s important to understand that search engine optimization is not a one-off project. If you focus on short-lived optimization tactics, you will get short-lived results.

It’s much better to develop a long-term search engine optimization strategy. Tools and services that look expensive can save you money in the long run because you will get much better results.

If you use the right tools, you can get things done as efficiently as possible. You still have to do some work but tools like SEOprofiler will guide you through the process and they will help you save time by automating things like regular SEO audits:

This tool helps you to get results

Article by Axandra SEO software

Categories: Internet Marketing Articles


Future-proof link building techniques for 2014

Since Google’s recent updates, link building by spamming does not work anymore and that’s a good thing. To succeed with your website in 2014, you have to do the right things.

1. In 2014, link building is more alive than ever

You’ve probably seen some “link building is dead” theories on the Internet. People who say this usually engaged heavily in link spam activities.

Automatically creating backlinks in bulk does not work anymore. Faking social network profiles to get backlinks does not work anymore. Spamming forums and article websites with fake or low quality content to get backlinks does not work anymore. Automated link networks do not work anymore.

In short: spamming does not work anymore.

Link building, however, is still the most important thing that you have to do if you want to get high rankings on Google. Google’s Matt Cutts made that clear in an interview:

“Links are still the best way that we’ve found to discover [how relevant or important somebody is], and maybe over time social or authorship or other types of markup will give us a lot more information about that.”

2. Relevance has become even more important

“Things, not strings” is one of the most important concepts that Google introduced last year. The context of a link has become even more important.

The links that point to your website should come from pages that are related to the topic of your own website. Google has been saying this for years but now they are serious about it.

If all of the links that point to your website contain exactly the same keyword, you can be sure that this will trigger an ‘unnatural links’ filter. If the links to your website contain keywords that are related to the topic of your website, Google will find your website relevant for that topic.

3. Once again: spamming is risky

Some people still think that they can trick Google’s algorithm with the ‘brand new secret method that will get your site on Google’s first result page with just a few mouse clicks.’ These spam tools do not work anymore.Google does not like link schemes and you should avoid these link types:

  • Buying or selling links that pass PageRank.
  • Excessive link exchanges.
  • Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links.
  • Using automated programs or services to create links to your site.
  • Text advertisements that pass PageRank.
  • Advertorials or native advertising where payment is received for articles that include links that pass PageRank.
  • Links with optimized anchor text in articles or press releases distributed on other sites.
  • Low-quality directory or bookmark site links.
  • Links embedded in widgets that are distributed across various sites.
  • Widely distributed links in the footers of various sites.
  • Forum comments with optimized links in the post or signature
If you use these methods to build backlinks, it’s likely that your website will be penalized.

4. This time, it’s personal

Links that require human intervention are the links that Google considers in the ranking algorithm. Quality is much more important than quantity.

A handful of high quality links are much better than hundreds of automatically created backlinks.

The tools in SEOprofiler help you to build backlinks as efficiently as possible. While it is not possible to automate the link building process, the tools can make your life much easier:

  • they find suitable websites for you
  • they help you to contact other webmasters
  • they help you to keep track of your link building activities
  • they help you to separate the wheat from the chaff
  • they help you to save time so that you get more things done

Invest your time wisely. If you haven’t done it yet, try SEOprofiler now:

Free trial Test full version


Create a free trial account now or get the full version and save 99%.

Article by Axandra SEO software

Categories: Internet Marketing Articles


Online Marketplace Changing for Consumers

The World Wide Web has made its way into every aspect of daily life, rising to prominence at an unbelievable pace. As technological advances and public consumption continue to fuel the meteoric advancement of Internet-based activities, the Web undergoes simultaneous changes impacting users.

Countless human interactions, once conducted in-person, are now replaced by Web-based versions pledging simplicity and instantaneous results. But has the Web shifted from a promising consumer venue, to one dominated by a few large players bent on capturing sales revenue?

Making money on the Internet has kept up with the increased commitment of users who now engage in high levels of consumerism online. Shopping, bill-paying, watching movies and countless other activities have migrated to online venues, but unfortunately so has the ability to harvest information from consumers.

Valuable Information There for the Taking
One of the impacts of Internet proliferation is rapid transfers of information. The Web doesn’t make distinctions about the content being exchanged, facilitating high-volumes of information changing hands continually. However, self-interested promoters have also kept-up with technology – sometimes controlling it themselves, in order to maximize their own financial benefits.

As users continue to contribute to all the personal information being compiled online; adding pictures, details, and other personal data to online accounts, it plays directly into the hands of search providers and other Internet heavy-hitters poised to exploit access to personal information.

Paying bills and accomplishing other tasks online simplifies life for savvy-Internet users, but it can also be argued that it creates risk for consumers who use Web services to conduct personal business. While early Internet concerns revolved around viruses and malicious attacks online, surfers are becoming increasingly aware of the intrusive habits of legitimate Internet players. Among them: Customer profiling and data collection around every corner.

Search providers, for instance, control what the public gets to see when they enter queries online. While the service seems innocuous at first, imagine the power attached to controlling consumer activities from the first moment search terms are entered.

Knowing what is being searched and who is searching for it represents a golden goose for opportunists willing to sell the information, or use it for their own marketing purposes. There is no doubt that the Internet is controlled by a small number of primary players, each serving its own interests. The ability to make money online these days is always funneled through these big-time interests, allowing them to shave their own cuts off the top. And since these are the pioneers of information technology, crafting the infrastructure to reflect their own corporate interests is easily accomplished.

Data collection is highly transparent at times, logging information submitted intentionally by users. Signing up for an email newsletter or other promotional materials is an example of active participation by surfers. But the data collected online is not limited to information you want to share; instead, your entire online profile is fair game, to be sold, traded, and resold again, until marketers have squeezed every drop of potential from your Internet lead.

Information shared online takes on a life of its own, so Web-savvy consumers know where to draw the line. Unfortunately, data collection and user profiling escapes even the closest scrutiny of Web surfers. As a result, the playing field has changed online, subjecting users to increased pressure from online marketers.

About the Author
This is a guest post by Sarah Brooks from She is a Houston based freelance writer and blogger. Questions and comments can be sent to brooks.sarah23 @

Categories: Internet Marketing Articles